When users search for something such as a restaurant or an auto repair shop, search engines provide the results in a way that will be easy for the user to digest without giving too many options and the results will be local to that area.
Local SEO is an important reason why websites get traffic. Without local SEO optimization, a business might not be found unless you are right next door to it.
In order for a business to be found over a wider area, the business profile needs to be optimized. Here is a quick take on how to accomplish that.